Re: Ensuring that people pay attention to their advertisements has become
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29 May 2025, 08:07
The passage discusses the difficulty marketers face in ensuring people pay attention to advertisements. Key points:
1. Marketers struggle to make people notice ads (blank i).
2. People recall only a small part of the information they see (blank ii).
3. Therefore, ads must be exceptionally striking or attention-grabbing (blank iii).
Analyzing Blank (i)
We need a phrase describing what ensuring ad attention has become for marketers. The tone suggests difficulty or necessity.
Options:
- A. blatant compulsion: Forceful necessity (but "blatant" is overly aggressive; doesn't fit).
- B. challenging task: Fits well; capturing attention is difficult.
- C. desperate need: Too extreme; "task" is more neutral and accurate.
Best choice: B. challenging task.
Analyzing Blank (ii)
Describes how much information people recall from what they see. The tone implies it's very little.
Options:
- D. subliminal: Below conscious awareness (doesn't fit "recall").
- E. minuscule: Very small (fits perfectly).
- F. grotesque: Distorted/ugly (irrelevant to quantity).
Best choice: E. minuscule.
Analyzing Blank (iii)
Describes how ads must be designed to catch attention. Needs a word meaning "attentiongrabbing."
Options:
- G. outlandish: Bizarre (could work but is extreme).
- H. arresting: Striking/holding attention (best fit).
- I. flamboyant: Showy (less precise than "arresting").
Best choice: H. arresting.
Verifying the Triplet
- (i) "challenging task": Capturing attention is hard.
- (ii) "minuscule": People remember very little.
- (iii) "arresting": Ads must be highly attention-grabbing.
This flows logically. Alternatives:
- "Outlandish" (G) is too extreme for (iii).
- "Flamboyant" (I) is plausible but less precise.
Final Answer
Blank (i): B. challenging task
Blank (ii): E. minuscule
Blank (iii): H. arresting
Correct Triplet: B, E, H