The theoretical justification of the link between customer satisfaction and national consumption is quite obvious. Customer satisfaction is a driver of consumption expenditure because it measures the quality of economic output. When consumers are satisfied with their previous purchases, their willingness to spend increases and vice versa. In this regard, customers’ views on satisfaction are perhaps more reliable than consumer confidence indicators as the former are based on actual experience with products while the latter relies on perception. Similarly, actions taken by firms to improve satisfaction and policies that ensure that firms allocate sufficient resources to this action are more easily monitored compared to efforts to raise consumer sentiments. One produces direct results while the other is still dependent on the whims and fancies of the consumer.

Select the sentence that uses a previously stated assertion to support a further assertion.