My two cents..

Good: Well Structured.

Could be better: The opening and closing paragraphs are a little short.






Advertising is a very important part of marketing a product. It aims at reaching out to the consumers and telling them the benefits of the product. Therefore, all efforts are made to make these advertisements attractive for the consumers. That is why these advertisements generally feature personalities that are liked by people so that they create the best effect. I agree that advertisement encourages the consumers to buy a certain product because they want to follow their icon and be like them. It surely is a good sales technique and does make many people feel better about themselves. However, people should not be carried away by these advertisements and should make a careful choice of the products so that they do not get disillusioned in the end.

With the introduction of a number of brands of a particular product, there is cutthroat competition in the market today. Each brand wants to attract more and more customers. This is where advertising plays a very important part. When people see their favorite personality, promoting a product, they believe that these celebrities use the product in their personal lives as well. These celebrities become their role models and people want to emulate everything they do in their lives. Therefore, they get attracted towards the product that features famous models and celebrities in its advertisements.

While some people feel that they can be like the person in the advertisement, others feel that the product promoted by these models is of the best quality and makes a style statement. For example, people would like to use the cream used by Julia Roberts thinking that this could be the reason behind her beauty. Similarly, if Brad Pitt models for the advertisement of a watch, people would like to buy it even if it is extremely expensive. They make a world of illusions around themselves and this gives them a sense of satisfaction, which makes them feel good. However, it must be realized that what is shown in these advertisements is not the truth. If this is not realized, it might lead to frustration and disillusionment of people.

The models and celebrities featuring in advertisements are generally famous because of their beauty and fitness. However, it must be realized that these models are paid to feature in ads and it does not necessarily mean that they use these products. The purpose of choosing famous people is only to attract more and more customers to buy a particular product, which may be only slightly different from a similar product. Therefore, the expectations from the products should not be taken too far. Although the models also have a responsibility and they only feature in the ads of a good quality product, people should not believe that the product could have magical effects. There are many people who think that a fairness cream promoted by a film personality can work wonders and other products are useless. However, in reality when the desired results are not achieved, it can cause disillusionment in some cases as well.

Therefore, after some time people need to come out of their dream world and be realistic to understand that while some products can make some differences, drastic changes should not be expected. In the end I would maintain that a product's sale gets affected if it features a famous personality in its ads, as people want to imitate their idols. This can bring some satisfaction to them; however, it should not be taken too far to lead to frustration and disappointment.







Many advertisements do indeed use attractive models or celebrities to entice consumers into buying the products that are being promoted. Who would not like to look like the beautiful models that are depicted enjoying the product? Who would not like to be like a Michael Jordan or Tiger Woods? To a certain extent, buying products to emulate the persons shown in the advertisements can make a person feel better about him or herself. But this type of advertisement can be a double-edged sword - when the product does not make the person "be like" the person in the advertisement, there can be disappointment and disillusionment with the product.

Marketing departments have long known that using attractive models and celebrity endorsers can help to persuade consumers to buy a product. Some customers may actually believe that buying and using the product will make them "be like" the people featured in the ad. For other consumers, there is probably at least some subconscious reaction that causes them to believe that they will in fact assume some of the characteristics of the person depicted in the advertisement. Consumers with a lower sense of self-esteem are more likely to buy a product based on the motivation that they will become like someone else.

Proof of this marketing axiom can be found by simply looking at advertisements from around the world. People featured in advertisements are almost always good-looking, healthy and physically fit. Marketers are savvy enough, and enough market research has proven that, consumers are motivated to buy by advertisements featuring attractive models. Even advertisements that are aimed at the older people of a population will feature attractive older people. Although there has been some criticism about the effect of showing only "beautiful people" on the general population, particularly on young women, advertisers know that beauty sells. But whether this practice makes people feel better about themselves depends on the individual and is certainly open to debate.

Some individuals with a low sense of self-esteem, especially younger people, may purchase products in an attempt to make themselves be like the person featured in the advertisement. Young women in particular may buy cosmetics or clothing advertised by beautiful models in an attempt to look the same as them. Young men may buy athletic shoes or apparel in an attempt to perform athletically in the same way that the person featured in the advertisement plays. These people may then become further discouraged when they use or wear the product and find out that they are the same person that they were before. Buying the product hasn't changed anything.

There are others that may derive a certain sense of satisfaction over the fact that they wear the same underwear as some beautiful models or that they drink the same soft drink as Britney Spears. These people in general already have a good sense of who they are and don't expect a particular product to perform miracles for them. For these people, the purchase of the product is not so much as an image enhancer; it is more of a form of self-expression. Perhaps drinking a Pepsi-Cola makes them feel younger or wearing Nike shoes makes them feel more athletic, no matter how old or inactive they may be in reality. In this manner, it is possible that advertising can make people feel better about themselves.

Marketing and advertising absolutely must appeal to people in one way or another to be successful. Research has shown that using celebrities and attractive people can motivate consumers to purchase a product. In whatever manner, advertisers hope that they actually can make people feel better about themselves, because that can help foster repeat purchases of a product. Ultimately, whether an advertisement makes a person feel better about him or herself depends on the individual and how they perceive themselves as compared to the particular advertisement in question.