This is my first attempt to write an argument task towards preparing myself for GRE. Please evaluate and suggest me, how can i improve??

The following is a recommendation from the Board of Directors of Monarch Books.

"We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening the café would attract more customers. Space could be made for the café by discontinuing the children's book section, which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten. Opening a café will allow Monarch to attract more customers and better compete with Regal Books, which recently opened its own café."

Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.

Ans.

The argument is erroneous for many reasons. Though Monarch Books is doing business in the same area for more than twenty years but the type of business of cafe and selling books is totally a different ball game from one to another. Thus, inferring from this point that Monarch should open a café just because they are selling books there for a long time is invalid.

The argument unwarranted that opening a café will be beneficial for the book store. Cause the operating a café and a book store is totally different and requires experience. The differences may be stated in a simple way that food products have a expiry date while the books doesn’t. So to operate a café needs a forecasting and many other things. Notwithstanding, the Monarch café has a large customer following and could operate the café flawlessly without any hassle there is no guarantee that the customers will have engage them in that café.


Furthermore, the Monarch café didn’t segment their customers. So, without doing the segmentation the bookstore just can’t discontinue their kids section. There must be a proper observation and data analysis of the past records so that the bookstore has a clear idea of their customers’ preferred sections. Even though, there is a census, claiming the number of children will be less but just depending upon that census, where there is no certainty of the foretelling and compromising the kids section will be an eccentric decision.


Last but not the least, the argument flawed in comparing the Monarch book with the competitor Regal books. Just because the Regal books has opened a café, doesn’t guarantee them more profits and increase of number of customers. There might be a case that Regal books had unoccupied space, so they just have utilized that space by opening a café. So, taking a decision of opening a café by just following the same will not be wise.


Last but not the least, the argument flawed in comparing the Monarch book with the competitor Regal books. Just because the Regal books has opened a café, doesn’t guarantee them more profits and increase of number of customers. There might be a case that Regal books had unoccupied space, so they just have utilized that space by opening a café. So, taking a decision of opening a café by just following the same will not be wise.