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The brand's simple yet sleek and sophisticated packaging of the perfum
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16 May 2025, 03:29
16 May 2025, 03:29
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Question Stats:
75% (01:15) correct
25% (01:24) wrong based on 4 sessions
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The brand's simple yet sleek and sophisticated packaging of the perfume in the magazine advertisement communicates a specific image to the viewer. (i) $\(\qquad\)$ brand such as this one tries to sell the idea that a certain lifestyle and (ii) $\(\qquad\)$ will be achieved if the consumer purchases the product. Although logic tells us that perfume cannot make life wonderful, people everywhere are taken in by the (iii) $\(\qquad\)$ .
| Blank (i) | Blank (ii) | Blank (iii) |
|---|---|---|
| A. an urbane | D. authority | G. umbrage |
| B. an affable | E. turpitude | H. calumny |
| C. a sanguine | F.prestige | I. ruse |
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Re: The brand's simple yet sleek and sophisticated packaging of the perfum
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27 May 2025, 02:46
27 May 2025, 02:46
Expert Reply
OFFICIAL EXPLANATION
A, F, I
The adjectives in the first sentence provide clues as to the word for blank (i). We're told that the packaging is "sleek and sophisticated," so look for a complementary word. Choice (A) urbane is the best fit. Choices (B) affable ("friendly and good-natured") and (C) sanguine ("optimistic" or "cheery") do not work in this context.
Blank (ii) refers to the idea the brand is selling, so choose a word to accompany a "certain [sophisticated] lifestyle." Choice (D) is not the credited response; we have no support for the idea that consumers are seeking authority or "power," or that they think a perfume could help them achieve it. Choice (E) is also not the credited response. Turpitude is defined as "depravity and moral corruption," and this is not an idea that the makers, of the perfume would want to sell. Choice (F), though, matches our prediction. Prestige means "high status," and a consumer who is attracted to the perfume's sleek and sophisticated packaging would likely be interested in gaining prestige.
Finally, since the author feels that perfume cannot in fact fulfill these promises, he feels that the advertisement is a "deception," so that's our prediction for blank (iii). Choice (I) ruse, or a "trick," is the credited choice. The magazine ad tricks consumers into buying perfume because they believe it will change their image and lifestyle, when in fact it will not. Choices (G) umbrage ("resentment") and (H) calumny ("a false or malicious statement designed to ruin another's reputation") make no sense in this context.
The correct choices are (A), (F), and (I).
A, F, I
The adjectives in the first sentence provide clues as to the word for blank (i). We're told that the packaging is "sleek and sophisticated," so look for a complementary word. Choice (A) urbane is the best fit. Choices (B) affable ("friendly and good-natured") and (C) sanguine ("optimistic" or "cheery") do not work in this context.
Blank (ii) refers to the idea the brand is selling, so choose a word to accompany a "certain [sophisticated] lifestyle." Choice (D) is not the credited response; we have no support for the idea that consumers are seeking authority or "power," or that they think a perfume could help them achieve it. Choice (E) is also not the credited response. Turpitude is defined as "depravity and moral corruption," and this is not an idea that the makers, of the perfume would want to sell. Choice (F), though, matches our prediction. Prestige means "high status," and a consumer who is attracted to the perfume's sleek and sophisticated packaging would likely be interested in gaining prestige.
Finally, since the author feels that perfume cannot in fact fulfill these promises, he feels that the advertisement is a "deception," so that's our prediction for blank (iii). Choice (I) ruse, or a "trick," is the credited choice. The magazine ad tricks consumers into buying perfume because they believe it will change their image and lifestyle, when in fact it will not. Choices (G) umbrage ("resentment") and (H) calumny ("a false or malicious statement designed to ruin another's reputation") make no sense in this context.
The correct choices are (A), (F), and (I).
gmatclubot
Re: The brand's simple yet sleek and sophisticated packaging of the perfum [#permalink]
27 May 2025, 02:46
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