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Re: Fashion company executive: The number of competing brands of clothing
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01 Feb 2023, 21:54
ANALYZE THE STIMULUS:
Fact: The number of competing brands of clothing is increasing much more quickly than is consumer demand for new clothing.
Fact: it is becoming ever more difficult for our clothing company to keep consumers focused on our products.
Conclusion: To increase our sales, therefore, our company plans to introduce innovative, eye-catching lines of clothing much more frequently.
KEY word: “To increase sales”. It is not enough if customers only focus on new lines. The last and most important purpose of introducing new lines of clothing is to make customer BUY products (increase sales).
ANALYZE EACH ANSWER:
(A) Whether other, competing clothing companies will more frequently introduce new lines of clothing
Wrong. It may be right or wrong. If customers do not intend – OR – are more likely to BUY new lines of clothing, the more or less frequent introducing new lines does not affect their buying habits. So if you keep your eyes on KEY words “to increase sales” in the conclusion, A is eliminated quickly.
(B) To what extent consumers' attention tends to be focused on innovative, eye-catching products in other industries
Wrong. Same problem as A. “focusing” does not mean “buying”. You should concentrate on the idea how new lines of clothing is able to increase SALES.
(C) Why the number of competing brands of clothing is increasing more quickly than consumer demand for new clothing
Wrong. We do not talk about the “reason” why the number of brands is increasing than demand. Out of scope.
(D) How much more likely most consumers are to buy innovative, eye-catching lines of clothing than they are to buy conventional, familiar clothing
Correct. D focuses exactly on the key words “to increase sales” by showing the buying likelihood of customers. It affects directly to sales. Hence, D is correct.
(E) Whether the executive's company is currently selling any innovative and eye-catching lines of clothing
Wrong. Same problem as in A, B. If customers do not intend – OR – are more likely to BUY new lines of clothing, the fact “is currently selling new lines or not” does not matter. E does not affect “sales”, hence E is wrong.
Answer: D