Hello everyone,

Kindly rate by essay. Please point out any mistakes and possible improvements that can be made.

Thanks in advance.

Issue

The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.

"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."

Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.

My Response
The author's argument states that the fall in the people attending Super Screen movies is not due to the quality of the movie rather the lack of public awareness. The argument is based on the premise that fewer people attended the movie and the movie received an increased percentage of positive reviews from its viewers. Moreover, the author states that the positive reviews are not reaching to the general public. This argument is flawed, not only because a sample of people who attended the movie is compared to the public, but also due to the use of vague and ambigous language used to conclue the argument.

Firstly, An assumption is made that a sample of people who attended the movie is comparable to the general audience. Clearly, this assumption is flawed as only an handful of people cannot be compared with everyone. For instance, opinions differ from individual to individual, it cannot be concluded that a positive review of the movie from one person will automatically translate to a positive review from everyone. More attention can be dealt towards the details of the reviews received and it can be used to analyze the preference of the people. Moreover, This information can be used to make amends to the movie to get through to the general audience.

Secondly, the use of ambigous language by the author does not provide strong evidence to support the author's conclusion in the argument. For example, The author states that fewer people attended the movie compared to last year. Clearly, the usage of the term fewer is ambigious. The number of people attended compared to last year may have gone down by one or any other greater number. Moreover, the author talks about the increase in the percentage of positive reviews. Evidently, the increase in percentage is not supported by any statistical data, and this increase may have been a slight increase or greater increase. Statistical information on the number of people attended and the increase in the percentage of positive reviews can be provided to account for the ambuigty present in the argument.

In conclusion, the author's argument can be strengthened by analyzing the positive reviews of the movie, make amends to attract a wider audience and Statistical information can be provided to remove ambiguity in the argument. As it stands, however, The argument is flawed and the author's suggestion to allocate greater share budget for advertising the movie is not helpful.