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Network executives have alleged that television viewership is decreasi
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01 Feb 2025, 04:26
01 Feb 2025, 04:26
Expert Reply
Network executives have alleged that television viewership is decreasing due to the availability of television programs on other platforms, such as the internet, video-on-demand, and mobile devices. These executives claim that declining viewership will cause advertising revenue to fall so far that networks will be unable to spend the large sums necessary to produce programs of the quality now available. That development, in turn, will lead to a dearth of programming for the very devices that cannibalized television's audience. However, technology executives point to research that indicates that users of these devices increase the number of hours per week that they watch television because they are exposed to new programs and promotional spots through these alternative platforms. This analysis demonstrates that networks can actually increase their revenue through higher advertising rates, due to larger audiences lured to television through other media.
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Question Stats:
50% (02:10) correct
50% (03:43) wrong based on 4 sessions
Show timer Statistics
In comparing the executives' arguments, the portions in boldface play which of the following roles?
(A) The first is an inevitable trend that weighs against the argument; the second is that argument.
(B) The first is a prediction that is challenged by the argument; the second is a finding upon which the argument depends.
(C) The first clarifies the reasoning behind the argument; the second demonstrates why the argument is flawed.
(D) The first acknowledges a position that the technology executives accept as true; the second is a consequence of that position.
(E) The first restates the argument through an analogy; the second outlines a scenario in which that argument will not hold.
Network executives have alleged that television viewership is decreasi
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05 Mar 2025, 01:37
05 Mar 2025, 01:37
Expert Reply
OFFICIAL EXPLANATION
(B).
This question asks for the choice that properly describes the role of the two boldfaced portions in relation to the conclusion: "networks can actually increase their revenue through higher advertising rates, due to larger audiences lured to television through other media." The first boldface portion opposes this position by predicting smaller audiences; the second lends support to it by citing evidence that alternative media devices lead their users to watch more television.
(A) The first boldface does weigh against the argument, but it is a prediction, rather than "an inevitable trend"; the second boldface supports the argument but is not the conclusion itself.
(B) CORRECT. The argument about potential increased network revenue is contrary to the first boldface's prediction about shrinking audiences and falling revenue; the argument indeed depends upon the second boldface's assertion that users of alternative devices will actually watch more hours of television.
(C) The first boldface opposes the argument, rather than clarifies it; the second would suggest that the argument is sound, rather than flawed.
(D) The technology executives do not accept the prediction of the network executives; the second boldface contradicts that prediction and is not a consequence of it.
(E) The first boldface does not use an analogy; the second is in agreement with, not opposition to, the argument.
(B).
This question asks for the choice that properly describes the role of the two boldfaced portions in relation to the conclusion: "networks can actually increase their revenue through higher advertising rates, due to larger audiences lured to television through other media." The first boldface portion opposes this position by predicting smaller audiences; the second lends support to it by citing evidence that alternative media devices lead their users to watch more television.
(A) The first boldface does weigh against the argument, but it is a prediction, rather than "an inevitable trend"; the second boldface supports the argument but is not the conclusion itself.
(B) CORRECT. The argument about potential increased network revenue is contrary to the first boldface's prediction about shrinking audiences and falling revenue; the argument indeed depends upon the second boldface's assertion that users of alternative devices will actually watch more hours of television.
(C) The first boldface opposes the argument, rather than clarifies it; the second would suggest that the argument is sound, rather than flawed.
(D) The technology executives do not accept the prediction of the network executives; the second boldface contradicts that prediction and is not a consequence of it.
(E) The first boldface does not use an analogy; the second is in agreement with, not opposition to, the argument.
gmatclubot
Network executives have alleged that television viewership is decreasi [#permalink]
05 Mar 2025, 01:37
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