Hi, please, read through my essay and let me know what I should work on. Thanks.

“Companies should not send annoying happy birthday messages to their clients. Agree or disagree”

In the contemporary business environment, it is prudent for companies to convey birthday wishes to clients with the intent of upholding customer relations. Although some customers may find these messages annoying, research has shown that wishing clients well on their birthdays or anniversaries is a powerful customer relationship management (CRM) tool. A review of documented information reveals that organizational birthday messages promote repeat purchases and customer loyalty.

In business, maintenance of a good customer relationship is critical for increased sales, sustainability, and profit. This is particularly significant in modern competitive global markets where the focus has shifted from customer acquisition to retention. Sending birthday wishes emails, text messages, or cards to clients is an effective way of enhancing customer relations.

According to Fayaz, happy birthday wishes are helpful in developing an emotional connection between a client and a retailer. Unlike price promotion strategies, these messages convey appreciation towards the customers. Personalized customer attention promotes repeat buying and customer loyalty because it creates a bond between a client and the retailer based on positive feelings.

Wishing clients a happy birthday is an easy and inexpensive way of creating repeat business. Fayaz indicate that customer retention through relationship management is nine times cheaper than the acquisition of new clients. This makes birthday wishes a valuable tool for companies.

Despite the significant advantages that happy birthday wishes offer to companies, this CRM strategy should be used with caution. Care should be taken to avoid bombarding clients with monotonous and annoying messages. Personalized messages are appealing, and they do not sound like a tawdry advertisement. Companies should avoid using business logos in birthday and anniversary messages so that clients do not feel manipulated into buying from the retailer. The gesture should be purely appreciative.

References
5 Key Ways to Build Customer Relationships. (2005). Entrepreneur. Retrieved from https://www.entrepreneur.com/article/77686
Benefits of Utilizing the Process in Making Ethical Decisions. (n.a., n.d.). JetWriters. Retrieved from http://jetwriters.com/ethical-dilemma-essay/
Fayaz, K., Reddy, T. V. M., & Rao, K. V. (2013). Promotion strategies of customer relations management (CRM). International Journal of Engineering & Management Sciences, 4(1).
Ogunnaike, O. O., Salau, O. P., Sholarin, A., & Borishade, T. T. (2014). Evaluation of Customer service and Retention; A Comparative Analysis of Telecommunication Service Providers. European Journal of Business and Social Sciences, 3(8), 273-288.
Sharma, G. (2013). 7 Best Practices For Building Client Relationships. Forbes. Retrieved from http://www.forbes.com/sites/gaurisharma ... 647fd5283d