Traditionally, companies used most of their promotional budget for advertising in print or electronic media that tries to lure the customer to a retailer’s shop than investing in recruitment of door-to-door salesmen for direct selling to customers. However, recent studies indicate that top-rated marketers of novel home appli ances relied significantly more on door-to-door selling than on advertising. Hence, Sheen and Shine should promote its furniture range by using most of its budget on recruiting more door-to-door salesmen and spending less on using the services of its advertising firm.

The conclusion above is based on which of the following assumptions?

(A) The leading furniture companies will strive to hire top-notch salesmen from the home appliances industry.
(B) It has not been firmly established till now whether direct selling contributes more to a company’s revenue or advertising does.
(C) Advertising helps in building the image of a company whereas direct selling helps in making a customer understand how to use and maintain products.
(D) The marketing techniques that are suitable for successfully promoting novel home appliances can be replicated and would help in selling furniture.
(E) Details of the marketing strategies adopted by successful companies are seldom, if ever, made public.