This memo should further address questions related to the sources of their statistics, the nature of these positive reviews, and overall business decisions that also impact their viewership. As such, the argument as-is is not reasonable or compelling and should address these points.

The memo should more thoroughly address the marketing department's research and sources for their report. For example, there could be an uptick in positive reviews because the department changed their survey medium. They may have switched from surveying movie-goers online to surveying in-person as watchers exited the theater. Studies show that people are less willing to be critical when they are rating a person (or machine) to their face, and they actually give better ratings when surveys are conducted in this fashion. Additionally, the company should address whether these ratings are an aggregate of every rating site on the internet or simply a cherry pick of the more positive rating sites. In this case, viewers may get the impression that the company's movies are terrible if most sites have negative ratings even if the one site cited by the company is overwhelmingly positive.

The logical jump that prospective viewers are not being exposed to the production company's positive reviews is unfounded. Rather than assuming this causal relationship, the department should conduct a survey to see whether viewers have seen these reviews or collect data on the clickthrough rates of reviews themselves. Even more, the company should research whether these positive reviews are persuasive. Perhaps all the reviews come from one individual, so viewers think that the reviews are simply a biased outlier. The reviews may not be very descriptive and instead use vague rhetoric like "the movie was good," which also does not persuasively communicate movie quality.

Finally, the assumption that increasing advertising over modifying movie production would increase viewership should be further investigated. The company may be producing very niche movies that appeal to a small group of people, and if it wants to increase its viewership it would need to diversify its offering. The theaters that the company partners with may have been affected by external factors that have decreased movie attendance, and the company may need to revise its partnerships.

As such, the recommendation is not reasonable because it fails to address a number of questions related to survey sources, the contents of the reviews, and organizational decisions made by the company. By further adding concrete statistics and research that address these areas, the recommendation may become more convincing.